Transat A.T. Inc. is an international, vertically integrated tour operator with around 20 business units in 8 nations. Founded in 1987, the company is headquartered in Montreal. In Canada, Transat now has nearly 600 travel agencies and is the largest travel agency network.
SWOT Analysis is a strategic tool to evaluate any company’s strengths, weaknesses, opportunities and threats. The analysis is based on the internal and external forces that affect the decision making process of any company. Company’s Strengths are the characteristics of the in meetings its overall objectives and that gives it an edge over its competitors. Weaknesses of a company are the internal issues and challenges that company must address in order to achieve its goals. Market Opportunities analyses external prospects that can help company to grow and increase its profits. Industry Threats are the external environment factors that can pose challenges for company to achieve its objectives.
The role of SWOT analysis is to take the information from the environmental analysis and separate it into internal issues (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines if the information indicates something that will assist the firm in accomplishing its objectives (a strength or opportunity), or if it indicates an obstacle that must be overcome or minimized to achieve desired results (weakness or threat)
TaiyouReports’ SWOT Analysis is an ideal product for the managers and decision makers looking to analyze company’s resources and capabilities against its competitors in the industry in which it operates.
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