Friday, 27 March 2015

BlackBerry Limited - SWOT Analysis (2015)


BlackBerry Limited, formerly known as Research In Motion Limited (RIM), is a Canadian telecommunication and wireless equipment company best known to the general public as the developer of the BlackBerry brand of smartphones and tablets, but also well known worldwide as a provider of secure & high reliability software for industrial applications and Mobile Device Management (MDM). BlackBerry's software and hardware products are used worldwide by various government's agencies and by car makers and industrial plants throughout the world, much of this activity being unseen by the public. The company is headquartered in Waterloo, Ontario, Canada, and was founded in 1984.

SWOT Analysis is a strategic tool to evaluate any company’s strengths, weaknesses, opportunities and threats. The analysis is based on the internal and external forces that affect the decision making process of any company. Company’s Strengths are the characteristics of the in meetings its overall objectives and that gives it an edge over its competitors. Weaknesses of a company are the internal issues and challenges that company must address in order to achieve its goals. Market Opportunities analyses external prospects that can help company to grow and increase its profits. Industry Threats are the external environment factors that can pose challenges for company to achieve its objectives.

The role of SWOT analysis is to take the information from the environmental analysis and separate it into internal issues (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines if the information indicates something that will assist the firm in accomplishing its objectives (a strength or opportunity), or if it indicates an obstacle that must be overcome or minimized to achieve desired results (weakness or threat)

TaiyouReports’ SWOT Analysis is an ideal product for the managers and decision makers looking to analyze company’s resources and capabilities against its competitors in the industry in which it operates.

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